How To Sell Paintings on Etsy in 2023

As a creative artist, you know that there is nothing more satisfying than selling your work of art to someone who appreciates it. 

However, selling paintings on Etsy may not be an easy task. Since Etsy is a marketplace where customers come to shop handmade products, it can be difficult to stand out among thousands of other sellers.

This is why it is important for you to learn how to sell paintings on Etsy in order to be successful. Follow these relevant information to improve your chances of success on Etsy! 

Ready to get started? Great! Let's dive in...

How to sell Paintings on Etsy Marketplace

art that sells

Step #1: Choose a Unique Painting Subject

The first step to selling paintings on Etsy is choosing a painting subject that is unique to your business. In other words, you should not try to sell copies of other people's artwork since that will make it difficult for you to stand out from other sellers on Etsy.

Instead, you should create original paintings that highlight your own artistic style and creativity. This will make it much easier for you to sell your paintings on Etsy so that you can grow your business and reach a wider audience.

Step #2: Use a Professional Camera and Editing Software

Another step that you can take to sell paintings on Etsy is to use professional photography and photo editing software. High-quality photos and images can help draw in more customers and increase your sales on Etsy.

Plus, by using professional cameras and photo editing software, you can ensure that every photo that you post online looks flawless. This can help you to ensure that every aspect of your photography is on point when you sell paintings on Etsy.

Step #3: Open Up an Etsy Shop & Setup Your Listings

Opening up an Etsy shop is not really that difficult, however, if you have never opened one in the past, you might be stumped as to how to even get started!

So here is a step-by-step video that will show you the process for opening up your own Etsy shop and making some or your art listings LIVE!

Step #4: Start Marketing Your Art Online

Finally, the last step that you should take to sell paintings on Etsy is to start marketing your art online. Be sure to create a website for your art and start posting photos of your paintings on social media to draw in more customers. This will help you to establish a presence and increase your customer base on Etsy.

Create a portfolio on your website showcasing all of your best work and providing visitors with information about your business.

Also, consider starting social media accounts for your business so that you can interact with your followers and share your latest artwork. This will help to raise awareness about your business and expand your reach so you can sell more paintings on Etsy in the future. 

Check this blog post for more places to sell: 20 Best Websites for Artists to Sell Work and Make Money

Why Etsy?

One of the most popular platforms for selling art is Etsy. On Etsy, artists can set up their own virtual stores where they can sell their work directly to customers.  

Etsy also offers users a great deal of customization and flexibility when selling their art, making it an ideal platform for artists and craftspeople looking to sell their products online.

There are countless opportunities for you to sell your work and build a thriving art business. It’s important to remember that you will have to work hard to build your brand and reputation and it may take a little while before you become successful.

But if you take the right steps along the way, I have no doubt that you will achieve your goals and build a profitable art business. 

Advantages and Disadvantages of Selling on Etsy

If you are like most people, art is something that you enjoy and appreciate. Art can be found in many forms, from paintings to sculptures to pottery. Art can be expensive, but it is also possible to sell art on Etsy. There are a number of advantages and disadvantages to selling art on Etsy; here are a few of them: 


  • Exposure to new buyers. Etsy has over 39 million members, so it is likely that many people will see your artwork and buy it. This exposure to new buyers can help increase your sales dramatically.
  • Sell from the comfort of your own home. Etsy is an online platform that allows you to sell your artwork from the comfort of your own home. This means that you do not need to travel long distances or go to an office to sell your artwork.
  • Easy to use. In order to sell artwork on Etsy, you only need to create a profile with your photos and a short description of your art. You can then upload your photos and artwork to your profile and start selling. The process is incredibly simple. You can easily manage your business from your mobile phone and other electronic devices as long as you have an internet connection.
  • Flexible working hours. It is possible to run an online business from anywhere and at any time of the day. You can set your own hours and decide when you want to work. So there are no strict working hours that you have to follow. This allows you to earn extra money on the side while still having a normal job.
  • Wide range of customers. Etsy is a global platform that allows artists from all over the world to sell their artwork. This means that you will have a wide range of customers to choose from and sell to.
  • Affordable costs. Selling your artwork on Etsy is very affordable as compared to other online marketplaces. You do not have to pay high fees in order to make money on the platform. Plus, you do not have to worry about commissions and marketing expenses as other sellers have to do.


  • It can be hard to get your work in front of the right people. In order to be successful as an online artist, you need to be able to find a way to get your work in front of your potential customers. This can be especially difficult if you are just starting out and don’t have a lot of money to spend on advertising or marketing. You need to be careful when choosing your platforms and price your products appropriately to ensure that people who are interested in your work will actually be able to afford it. 
  • It can be hard to set prices for your artwork. Figuring out how much to charge for your work can be one of the most challenging aspects of being an artist. Many people struggle with setting their prices too low, which would cause them to make less money than they need to in order to cover their costs. Others find it difficult to charge too much for their work, which would lead to a decrease in sales. If you want to achieve success as a seller on Etsy, you will need to have a good understanding of how to set prices that will help you to make a profit while still ensuring that people are able to afford your products. 
  • It can be difficult to create high-quality images for your artwork. When selling products online, you have limited space to work with in your product descriptions. This means that you need to carefully consider all of the things that go into each image that you use to promote your product. This can be difficult for many people who are new to the world of online sales, so it may be necessary to take a little bit of time and practice in order to develop the skills needed to create high-quality images for your artwork. 
  • It can be time-consuming to run your own online store. Operating an online store requires a lot of time and effort, especially if you have a lot of different items for sale. Fortunately, there are a number of tools and apps that you can use to make this process easier. 
  • It can be difficult to find reliable shipping providers. There are a number of different shipping providers that you can use when selling products online, but not all of them offer the same level of service and reliability. Some offer cheaper rates, while others have fast delivery times and tracking information so that you can make sure that your products are delivered safely to your customer. Finding the right shipping provider for your needs can be a challenge, but it is extremely important that you take the time to do your research and make the right choice for your business.

Tips to determine if selling art online is right for you

Tips #1: What Type of Art Do You Create?

Best way to sell your art is determining what type of art you create. If you’re new to creating art, it’s a good idea to spend some time brainstorming different ideas and trying them out to see what you’re most passionate about. From there, you can refine your list of ideas until you find one that you’re excited to work on. 

If you have experience as an artist, you can also go through your current portfolio to identify the type of art you like to create most. Try to look for patterns in your creations to determine what styles and themes you gravitate towards. This information can help you choose the type of art that best aligns with your passions and skills.

Tips #1: How Do You Want to Sell Your Art?

Are you looking to sell copies of your art or prints of your artwork? Are you looking to create unique pieces on commission for clients? Or are you looking for a combination of both? There are many different ways that you can sell your art online so it’s important to choose one that is a good fit for your work and your goals. Once you have an idea of what you want to sell, you can start researching the best ways to achieve your goals. 

Tips #3: Create a Website for Your Art Business

If you’ve decided that selling art online is the right option for you, then create a website for your business. A great website will serve as your online portfolio and give you a place to promote and sell your work. It will also serve as a way to communicate with your customers and keep them updated on your work. There are a lot of different things to keep in mind when creating a website for your art business.

Here are 2 videos that will help guide you when selling Art on Etsy!

Frequently Asked Questions

How to increase traffic to your Etsy Shop?

Etsy is a great place to sell products, and it can be difficult to bring traffic to your store. There are many ways to get people to visit your store, and it all depends on what you’re selling. Here are some ideas for you to consider:

Promote your products on social media:

-Create a Facebook store for your business and promote your Etsy items there. You can also invite friends and family to like your page. 

-Make sure that you include a link to your Facebook page in your Etsy shop description and encourage your followers to visit it. Try promoting your Facebook page on your Etsy page and including a link in the post.

-Use Instagram to promote your items. You can post photos of your products and include links to your Etsy shop. Include hashtags that your customers are likely to use when searching on Instagram. You can also use paid advertising to help increase the reach of your posts.

-Be also active on other social media platforms like Facebook, Twitter, and YouTube.

How to  make your art more sellable?

If you're like most artists, selling your work online is one of your top priorities. But if your art is not selling well on Etsy, there are a few things you can do to help improve your conversion rate and sales.

Here are some tips to get your sales on track:

• First, make sure that your Etsy store looks professional and includes high-quality photos of your work. Your photos should be well-lit and accurately represent your products. In addition, write an engaging product description that showcases your products and features your company's name and contact information. 

Also, make sure that your Etsy shop is consistent with your brand image and designs. This will give your shop a cohesive look and feel that will attract more buyers.

• Next, make sure that your prices are competitive. Aim to set prices at the lower end of the market to make sure that your products stand out to shoppers.

Also, make sure that you list only high-quality products in your shop so that customers will be able to trust the quality of your products.

• Finally, promote your products on social media and other online marketplaces. This will help get more people to your shop and increase your customer base.

What is the cost of selling on Etsy?

Etsy is a popular online marketplace that allows sellers to sell art and other handmade products. Etsy charges a commission on sales, which is its standard business model. To understand the cost involved in selling art on Etsy, it is important to understand how the commission is calculated and what factors influence the commission rate.

Etsy calculates commission as a percentage of the total amount of each sale and divides it equally among the sellers who contributed to that sale. Sellers can negotiate a higher commission rate with Etsy when they reach a certain threshold of sales. However, most sellers receive a commission rate of 3.5% to 5% of their total sales amount. 

As Etsy is a fairly low-margin business, it is important to maximize profits by generating as many sales as possible at the lowest cost possible. There are several methods that you can use to achieve this goal. For example, you can use marketing tools to attract more buyers to your website. You can also create a personalized brand image to boost your sales.

Moreover, you can use discounts and coupon codes to attract customers and lower the cost of your products.

Final Verdict

Paintings are something that are in high demand both on sites like Etsy and in galleries around the world. They are pieces that can evoke many different emotions from people and are also very fascinating to look at as well. Not only can you make a bit of extra money on your paintings, but they also have the potential to be some very valuable pieces of art as well. Whether you're looking for profit or you just want to give them away to friends and family members, still, you can benefit from selling your paintings on Etsy.

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