How to Start a Craft Youtube Channel in 2023: My Top 12 Tips

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Creating a craft youtube channel can be an incredibly rewarding and fun experience. Whether you're a crafter looking to make money, or just need to share your amazing work with the community, youtube is a great place to start! 

Some people also enjoy the creative process of making videos and sharing their ideas with others, building a brand, and sharing their passion with the world. Whatever your reason may be, it's important to know how to start a craft Youtube channel in order to be successful. 

This guide will cover all the basics of starting a craft YouTube channel and more information that needed to keep to when starting a craft Youtube channel.

What is a YouTube channel and how it works?

A YouTube channel is a personal space on Youtube where a person can upload a collection of videos. These videos can be grouped together by any category that they have in common.

YouTube channels are an excellent way to promote your brand, connect with customers, and generate more revenue. It provides a platform for people to share their opinions and thoughts with others who may be interested in what they have to say.

YouTube channels help you to connect with your audience and build trust with them over time. This will allow you to offer them products, courses, or recommend affiliate products in the future. You can also make money from your YouTube channel by running ads on your videos, getting sponsors that pay you to advertise their products on your channel, or by allowing people to send monetary contributions as a way of saying "Thanks for your great content"!

12 Best Top Tips for starting your own Crafting Channel! 

Here's a video to help you understand how to easily start a crafting Youtube Channel:

Tip #1: Decide what kind of Craft content you want to post on your channel. Pick Something That You Love Doing!

Do you have a particular niche? Or are you just creating content for fun? Think about the kind of content that you'd like to share on your channel and what you want your viewers to get from your videos.

You want to create videos that are about a similar topic rather than create just a bunch of videos on random subjects. I suggest you pick something that you absolutely love doing so you don't run out of ideas about what to share!  

Tip #2: Create a Great Name for Your Channel

There are millions of videos on Youtube so you need to create a great name for your video so your channel stands out from the crowd. Think about what you want your channel to be called and whether you want to include your name or not.

Remember to make it catchy and memorable, but not difficult to remember or difficult to spell! Also, keep in mind to NOT pick a name that is so niche specific that you won't be able to expand the content of your Youtube channel in the future or that it limits you on the content that you can share.

Tip #3: Start Filming With What You Have...Invest in good quality equipment Later

If you plan on making a lot of videos then it's important to invest in a good camera and editing software. However, when you are first starting out, I recommend to just start filming with whatever you have on hand or just get some basic stuff. 

An iPhone, natural sunlight, and a sturdy phone stand is all you need. You can even edit your videos using the iMovie app already found in your iPhone. If you need extra lighting, you can grab this Neewer Ring Light Kit or this Diva Ring Light

Once your channel starts growing, then you can think about investing in better equipment like this Sony ZV-1 Digital Camera for Content Creators and this Rode VideoMicro Compact On-Camera Microphone to improve the quality of your videos and make it easier to create great video content. Just don't overspend on unnecessary fancy equipment! 

Here's another article you might like about how to record top-down digital art videos for your new Youtube channel:

Tip #4: Get Organized 

Before you start filming make sure you spend some time planning the videos that you want to make. This will make it much easier to create a regular schedule of videos for your channel. It will also help you avoid running out of ideas and keep your channel running smoothly.  

Tip #5: Start Filming 

Now it's time to start filming! Make sure that you plan your time so that you can film all of the videos that are in your weekly schedule. It's also a good idea to set up the camera and other equipment before you start filming. This will ensure that you are ready to start filming as soon as the recording starts. 

Tip #6: Edit Your Videos 

Once you've finished filming it's time to edit your videos. There are lots of different editing tools available to choose from. It's a good idea to try out a few different tools to see what works best for you. If you are not sure where to start, here are a few affordable video editing software options that you can try.

It's also important to include a strong call-to-action at the end of each video to encourage your viewers to take action and share your videos with their friends, watch another one of your Youtube videos, or subscribe to your channel.

Tip #7: Create an Intriguing Thumbnail That Triggers Curiosity

Spend time to create an intriguing thumbnail that will make the viewers want to click on your video. If your video is awesome but your thumbnail looks boring, nobody is going to click on your video, no matter how great your video is! 

So if you don't want to be wasting your time creating videos that nobody is going to watch, then invest your time in creating a thumbnail that triggers curiosity. I love using Canva to create my thumbnails!

Tip #8: Promote Your Channel 

Once your videos are live you need to share them with your audience! You can promote your channel by sharing it on social media and inviting your friends to watch your videos. You can also run contests and promotions to get people excited about your channel. 

Tip #9: Post Consistently

You need to post content consistently on your channel to encourage the Youtube algorithm to show your content to their audience. Posting once a week is good enough for beginners to start growing their channel. This will allow you to have a consistent schedule but also avoid burning out. But if you can post twice a week, go for it!

Just make sure you pick a specific day and time when you will post your videos and stick with it.

Tip #10: Monitor and Analyze Your Video Content

It's important to monitor your channel so that you can identify new trends and make changes as needed. Look for ways that you can improve the effectiveness of your channel and make sure that it's meeting your objectives. This will help you get the most out of your channel and make it more successful over the long term.

Use tools such as TubeBuddy or VidIQ to test different titles and thumbnails to see what makes viewers click on your videos the most, and to research low competition keywords for your videos to allow you to rank on Youtube a little easier.

Tip #11: Grow Your Audience

As your channel grows it's important to look for ways of attracting new viewers. You can do this by promoting your channel on social media sites and running contests and promotions. It may also be useful to consider sponsored content from time to time. By working with brands you can gain exposure to a wider audience and grow your audience in the process. 

Tip #12: Build Relationships with Other YouTubers

It's a good idea to connect with other YouTube creators and establish relationships with them. This can help you connect with a wider audience and gain a greater level of exposure for your channel. Try collaborating with other YouTubers on your next video and consider offering to share your subscribers with other YouTubers. This will allow you to expand the reach of your channel and give it more exposure.

Finally, it's a good idea to set yourself goals for your YouTube channel so you can measure your success over time.

These may include increasing the number of subscribers you have, getting a certain number of views per video or increasing your ad revenue. Think about the metrics that matter most to you and focus on achieving these on a regular basis. This will ensure that you're always making progress with your channel and that you're continually optimizing your content.

More helpful videos to help guide you in your dream craft youtube channel:

Advantages and Disadvantages

YouTube is a great platform to start a craft channel. It provides an opportunity to share your craft with the world and make money. However, it can be difficult to come up with video ideas, filming skills and editing skills. Below are the list of Pros and Cons when starting a Craft YouTube Channel.


  • A lot of people are interested in crafts, so there will be a large audience.
  • It is relatively easy to start a craft YouTube channel because you don't need any special skills.
  • You can get paid for your videos through ad revenue and sponsorships. 
  • YouTube is free
  • When you create videos of your projects, not only do you inspire others to try new things, you can also gain followers and subscribers in the process. 
  • A great way of sharing your craft with others who might not know about it
  •  Creating your own channel also gives you more flexibility in how you showcase your work.
  • You can post videos on your own schedule or collaborate with other crafters to create a collaborative channel. 


  • It takes a lot of time to produce high quality content on a regular basis. If you want to grow your channel, you have to put in the work and make sure that the content is good enough for an audience to watch and share it with others.
  • Paid sponsorships can be hard to come by (but not impossible) 
  • The ad revenue you earn will not provide you with a living wage (unless you have a lot of video views)
  • Craft websites are usually less popular than other YouTube channels.
  • You'll need good internet connection and video editing software
  • Some people prefer in person tutorials or classes vs watching tutorials on YouTube 

Best Traits to have and maintain in Starting and Creating your Own Craft Youtube Channel

YouTube is a great place for artists to share their craft tutorials with the world. It's also a great way to get your artwork or crafts seen by people who may not have seen it before. You can get started by creating a YouTube account and uploading videos of your craft tutorials, or you can create a channel that features all of your different crafts.

Mentioned below are needed traits when starting your own channel:

Phase I: Start up

  • Develop the skills of creating videos.
  • Collect analytics data to see what is working and what isn't.
  • Plan the content on your videos focused on your target audience not your niche.
  • Create Videos around search friendly-topics
  • Keep it simple. Complexity is the enemy of execution.

Phase II: Growth

  • Stand out and keep up with competition
  • Double down on what’s working.
  • Know your analytics and optimize
  • Create production cadence

Phase III: Scale

  • Sustain Growth and Continue to expand
  • Go beyond Youtube
  • Don't just build an audience. Build a community

The Best Audio and Video Equipment for Starting a YouTube Channel

Below are different types of video camera and audio products which will help you to create better videos. 

Brand Name



Panasonic Lumix GH6 Mirrorless Camera Body

4.8/5 Stars

Sony ZV-1, 4K Digital Camera (with Flip screen) 

4.6/5 Stars

4K Video Camcorder 48MP Vlogging Camera

4.5/5 Stars

Shure MV-88 Portable iOS Microphone for iPhone/iPad/iPod

4.4/5 Stars

Rode VideoMicro Compact On-Camera Microphone

4.6/5 Stars

Frequently Asked Questions when starting Craft Youtube Channel on 2023

What type of Craft Youtube Channel should I make?

Craft is the movement of making handmade goods by artisans and crafters. It includes many types of goods such as candles, soaps, ornaments, and more. Many makers use sites like Etsy to sell their goods online. Some people also sell at local craft fairs or farmer’s markets. You can post pictures of your products on your channel so people can see what you make! So choose what you love to make and showcase to the world!

Am I Skilled Enough to Make a Youtube Channel?

If you feel like you are not too good with tech skills, you might be hesitant to start a Youtube channel. But don't let that keep you from starting your channel. There are tons of Youtube tutorials on how to do almost anything that you don't know how to do. Go ahead and start your channel! It's never too late to learn a new skill!

Final Thoughts

YouTube is a site that provides an opportunity for anyone to upload videos on any topic and make money. This can be done in a variety of ways, but the most popular way is by monetizing your content. YouTube has evolved into something much more than just a place to watch videos. It’s now become a place where you can learn how to do anything from cooking to playing an instrument.

If you have your own craft Youtube channel, then you have the opportunity to teach others how to do whatever it is that you are passionate about and share your expertise with the world.


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